Understanding why customers don't buy is crucial
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"Companies may know a good deal about their customers.
They know nothing, as a rule, about their non-customers - the people who should be their customers but may buy from someone else.
Why do they do that?
And yet, it is the non-customer where important changes start first."
Peter Drucker
They know nothing, as a rule, about their non-customers - the people who should be their customers but may buy from someone else.
Why do they do that?
And yet, it is the non-customer where important changes start first."
Peter Drucker
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